Thought Leadership

Industry Trends Report | Week of November 17

The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest…

Industry Trends Report | Week of November 10

The top storylines in multifamily this week are SmartRent's new advisory council, rents poised for a 2026 comeback, LA lowers rent increase cap, notes from a road warrior, renter by choice, brand research and resident resonance, Preiss Co.'s tech evaluation process, appealing to Gen Z renters and chabots…

Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals

Some of the industry’s top CEOs recently discussed their immediate priorities and future ambitions at the Multifamily Executive Conference session Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals. The executives imparted ways they are navigating operational shifts, market risks, growth strategies and overall uncertainty…

Industry Trends Report | Week of November 3

The top storylines in multifamily this week are turning data into decisions, Election 2025 and the effect on CRE, rent premiums persist despite record supply, multifamily insights from Nasdaq, value-add strategies, the fear multifamily can't ignore, fee transparency, optimizing revenue with smart renewals and tips for AI in…

How Do You Do, Gen Z?

Rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the…

The Time to Fill

The rental housing industry is facing a challenge: Finding and keeping quality people within the workforce. This is making it harder for companies to provide great customer service to residents, and it’s putting extra pressure on the teams that are already in place. To tackle this issue, many…

Value-Add Still Adds Up 

Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…

Optimizing Revenue Through Smarter Renewals

In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.