by Frank Roessler

As the founder and CEO of New York-based Ashcroft Capital, Frank Roessler leads a fully integrated multifamily investment firm that owns and operates approximately 14,000 apartment homes across the Sun Belt states of Georgia, Florida, North Carolina and Texas. In this Q&A with Rental Housing Journal, Roessler offers his take on how the apartment industry could perform in 2025, reviews Ashcroft’s 2024, outlines the company’s goals for 2025 and details the multiple benefits of his firm’s centralized procurement department.
As you look ahead to 2025, what do you think is in store for the apartment industry in the coming year? What do you expect in terms of operating fundamentals and the pace of investment sales?
Roessler: I would describe my outlook as one of cautious optimism. The past couple of years have certainly been challenging for the apartment industry, as a big increase in the delivery of new units has caused an uptick in vacancy rates and softened rent growth. Also, high interest rates have dramatically slowed the pace of investment sales.
But various data points indicate that 2025 could represent an improvement in both operating fundamentals and investment sales volume. We’re seeing a slowdown in the delivery of new apartment communities, and the existing supply is being absorbed, although more slowly than one would hope. This dynamic combined with the ongoing resilience of the U.S. economy could set the stage for more significant rent growth.
Read Frank Roessler’s article in the Rental Housing Journal.