INDUSTRY NEWS
Marketing 2025: Diversifying Channels Takes Center Stage
by Darcey Leach
In 2025, multifamily marketers are embracing channel diversification to reach potential residents, according to a study by Rent. Marketers are also focusing on creating memorable experiences and leveraging data for personalized campaigns. Owners and operators are increasing the usage of AI, but only about one-third of professionals say they are comfortable with using AI with most indicating challenges in knowing where to start.
Read the article in The Multifamily Journal
Leveraging Services to Acquire and Retain Quality Residents
by Stephen Ursery
Multifamily properties are increasingly offering resident-based services to attract prospects and increase retention. These services, ranging from fitness classes to financial workshops, create a sense of community and add value. This approach enhances the resident experience.
Fostering Trust and Driving Value With 3rd-Party Clients
by K. David Meit
The multifamily market experienced a minor setback as rent growth dipped slightly at the end of 2024. Despite this, the sector remains resilient, showing positive trends. Supply and demand imbalances, demographic shifts and economic conditions continue to influence markets.
THOUGHT LEADERSHIP
Resident Onboarding: Text Messaging Can Streamline the Process
by Tiffany De Alva
Text messaging is revolutionizing resident onboarding in multifamily properties. This efficient communication method allows for quick dissemination of important information, reminders and welcome messages. By leveraging SMS, property managers can guide new residents through move-in procedures, share community rules and provide essential contact information. This streamlined approach enhances the resident experience and reduces administrative workload.
Read the article in Multifamily Insiders
Media Coverage of Pricing Software Misleads the Public
by Caitlin Sugrue Walter
The National Multifamily Housing Council (NMHC) says media coverage is creating misconceptions about rental pricing software while also ignoring basic economic principles of supply and demand. NMHC emphasizes that the focus should be on how these tools provide data-driven insights but don’t set prices automatically.
A High-Tech Solution for the Living-Wall Problem
by Franco Faraudo
Living walls, while aesthetically pleasing, often face maintenance challenges. Researchers at the University of Waterloo have developed a building facade system that cultivates microalgae between two glass panels offering thermal insulation, improved air quality and biophilic benefits without downsides of the traditional method.
MULTIFAMILY TECHNOLOGY
Apartment Occupancy Improves in Most Markets
by Kristen Smithberg
Recent data shows a positive trend in multifamily occupancy rates across most U.S. markets. This improvement comes after a period of softening demand and increased supply. Factors contributing to the uptick include slowing construction rates, job market stability and shifting demographics favoring renting. While some markets still face challenges, the overall outlook for the multifamily sector is optimistic.
California Owner/Operators Unite Against Price Gouging
by California Apartment Association
In response to devastating wildfires in Los Angeles, some multifamily leaders have initiated a “Pledge for Action” to aid in the city’s restoration. This collaborative effort aims to provide housing solutions, support rebuilding initiatives and assist displaced residents, and highlights the crucial role of multifamily housing in recovery efforts.
17 Tons of Dog Food Delivered to Aid Pets Displaced by Wildfire
by MSN Staff
The future of multifamily branding and design is all about creating unique experiences. Expect to see more emphasis on biophilic design, incorporating natural elements to promote well-being. Multifunctional spaces will become the norm to accommodate evolving resident needs, and sustainability will be at the forefront.