INDUSTRY NEWS
Brynson, Engrain Partner to Strengthen Fee Transparency
by Darcey Leach
Brynson has partnered with Engrain to improve fee transparency and compliance in the multifamily leasing process. Their collaboration incorporates Brynson’s Fee Transparency Compliance Monitor, which scans websites daily to ensure accurate rent and fees, and Engrain’s interactive SightMap, which audits whether fee calculators are in use. The real-time, map-based dashboard helps communities stay compliant, protect reputation and build renter trust.
Read the article in The Multifamily Journal
SmartRent Names Sangeeth Ponathil CIO
by Doug Pike
SmartRent has appointed Sangeeth Ponathil as Chief Information Officer. With over 25 years of experience, he will lead the company’s technology initiatives, including infrastructure modernization and digital transformation. He will also oversee engineering, security, data and support teams as SmartRent expands its IoT and smart operations.
REBA Adopts Microsoft Fabric to Accelerate Data Delivery
by Doug Pike
Real Estate Business Analytics (REBA) has adopted Microsoft Fabric to significantly accelerate property-data delivery across its multifamily business lines. The move integrates REBA’s Rent, Budget and BI solutions on a single platform, enabling faster data updates, streamlined ETL workflows and more timely insights for owners and operators.
THOUGHT LEADERSHIP
Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals
by Paul Willis
Top multifamily CEOs are focusing on strategies to drive growth, manage market risks and scale operations efficiently. This includes navigating evolving operational challenges while positioning their organizations to capitalize on future opportunities. Insights from these leaders highlight how thoughtful planning, strategic decision-making and risk management are shaping the next wave of deals and long-term success in the multifamily industry.
Read the article in The Multifamily Journal
Decoding Generational Diversity in the Workplace
by Doug Pike
There are four generations—Baby Boomers, Gen X, Millennials and Gen Z—shaping today’s multifamily workforce. Understanding each generation’s values, communication styles and work priorities helps teams collaborate more effectively. Leveraging these differences can enhance productivity, strengthen morale and create a more inclusive, high-performing workplace.
Multifamily Mailrooms Get a Makeover
by Christine Serlin
Multifamily mailrooms are being reimagined as stylish, multifunctional community spaces. Once tucked away, they now feature gallery walls, sculptural lighting, lounge seating, cozy nooks and even games. Due to accessibility rules and rising e-commerce demands, their footprints have grown, but the focus has shifted from mere delivery to creating an experience.
MULTIFAMILY TECHNOLOGY
GA4 Demystified for Property Managers
by Tiffany DeAlva
Google Analytics 4 (GA4) is now the standard tool for property managers looking to sharpen their digital‑marketing insights. Key metrics to focus on include lead‑generation events, traffic sources, engagement patterns and user journeys. By setting up relevant conversions and tracking strategic events, managers can better understand website performance and optimize campaigns to drive more qualified traffic and higher lease conversion.
Read the article in Multifamily Insiders
AI, Investor Caution Reshaping the PropTech Startup Playbook
by Franco Faraudo
AI greatly lowers development costs for proptech startups, but cautious investors are prompting a reset. Real estate funding has dropped by more than 50% since 2021, yet AI investment has more than doubled. Investors now focus on scalable, repeatable business models that can turn interest into actual revenue.
Inside the Latest Wave of Proptech
by Christine Serlin
In the latest proptech roundup, Grace Hill continues to expand its influence in multifamily operations with new initiatives that enhance its training and resident engagement solutions. Brynson launched a fee‑transparency tool designed to help operators maintain compliance and ensure published pricing aligns with actual terms.