INDUSTRY NEWS
Mill Creek Announces Start of Preleasing at Modera Parkside
by Paul Willis
Mill Creek Residential has started preleasing for Modera Parkside, a luxury apartment community in Atlanta’s Midtown area. The development offers studio to three-bedroom homes with modern features like retractable desks and smart furnishings for remote workers. Amenities include a rooftop pool, fitness center, coworking spaces and pet-friendly facilities. Positioned near the Atlanta Beltline and Piedmont Park, the property emphasizes connectivity and vibrant city living.
Read the article in The Multifamily Journal
Three Reasons Multifamily Demand is Soaring
by Kristen Smithberg
Multifamily demand is rising, driven by demographic trends, evolving preferences, and affordability challenges in homeownership. Millennials and baby boomers increasingly favor rental housing for its flexibility and access to urban amenities. Despite economic uncertainties, these factors continue to fuel robust absorption.
Return-to-Office Traffic Reaches Record Level
by Richard Berger
Office traffic is surging post-pandemic, hitting record levels in key U.S. metros. Office occupancy is averaging over 50% in 10 major cities, with Houston, Austin and Dallas leading the way. The trend highlights increased workplace attendance driven by shifting policies and improved confidence in office environments.
THOUGHT LEADERSHIP
Treat Each Lease Like It’s a Big Deal
by Kevin Juhasz
Despite solid absorption numbers in multifamily, it’s still important to prioritize renewals alongside new leases to maximize property performance. By nurturing resident relationships, ensuring fair pricing and engaging in proactive communication, operators can enhance retention rates and reduce turnover. Fostering authentic interactions and leveraging automation tools for personalization can create meaningful resident experiences, translating into long-term loyalty and financial benefits.
Read the article in NAA Industry Insider
Hurricane Response: A Compassionate Approach
by Priyanka Agarwal
Lantower Residential’s hurricane response strategy showcases a proactive and compassionate approach to disaster management. By leveraging multichannel communication, the company kept residents informed and prepared before and after storms. Their efforts included timely updates and a focus on building trust.
What to Expect From a Second Trump Term
by Donna Kimura
President-Elect Donald Trump’s second term will likely involve significant shifts in housing policy, particularly cuts to affordable housing programs and reforms to the Fair Housing Act. Analysts anticipate further deregulation and a focus on market-driven approaches. These strategies may alter the landscape of the industry.
MULTIFAMILY TECHNOLOGY
Marketing Strategies You Can’t Live Without in 2025
by Jessica Fiur
In the fast-evolving world of multifamily marketing, experts recommend focusing on personalization and emphasizing unique value propositions for 2025. Marketing strategies include adopting AI tools for efficient content creation and using data to identify renter preferences. Reputation management will also play a key role in effective and successful marketing strategies.
Read the article in Multi-Housing News
Corporate Branding for Multifamily (Pt. 1)
by Stacey Feeney
While similarities exist, community and corporate branding are not exactly the same thing, and each has its own approach to goals, audience and execution. Both want to retain and attract residents, but corporate goals may also include attracting investors, selling third-party management systems and obtaining top-tier employees.
