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By prioritizing authentic resident voices, operators can move beyond surface-level reputation management and toward something far more valuable: a genuinely positive living experience. And in a market where trust is increasingly hard to earn, that authenticity isn’t just an advantage, it’s a necessity.
Residents now consider high-tech amenities a significant factor in their leasing decisions. This isn't a trend. Technology that operates seamlessly and enhances the renter experience is a core expectation for renters. This presents an extraordinary opportunity to create communities that residents love and generate substantial returns.
Actively gathering and acting on resident feedback is essential for improving leasing outcomes, enhancing everyday living experiences and driving lease renewals. Traditional, one-time surveys are no longer sufficient; instead, frequent, targeted pulse surveys and regular check-ins provide timely insights into resident satisfaction.
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.
Amenities are not used enough and resources are not allocated properly can hurt budgets. Some amenities can be completely empty during busy hours, and maintenance costs are often higher than what is justified by usage. These problems can grow from small issues to bigger ones that harm the…
Many multifamily operators view essential amenities as basic services that residents expect and also as passive revenue streams. These everyday touchpoints represent your most frequent interactions with residents. The communities that recognize this have shifted their entire retention strategy.
The top storylines in multifamily this week are resident retention strategies, marketing to long-time renters, brand style guides, home sellers delisting to rent, ROAD bill advances, multifamily dominates fundraising, streamlining tech stacks, video communication and social media branding.