by Jessica Fiur
Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it’s important to understand which points are the most relevant. The Multi-Housing News Executive Council share the KPIs that deserve greater attention by marketing teams.
“Focusing on key marketing data points is crucial for optimizing strategies and driving growth,” said Stephanie Anderson, Senior Director of Communications and Social Media for Grace Hill. “The first critical metric, website traffic growth by channel, By analyzing this data, we can allocate resources more efficiently, bolster successful channels and address underperforming ones”
Read the article in Multi-Housing News.