KPIs

Industry Trends Report | Week of August 11

The top storylines in multifamily this week are if Delta was a multifamily community, flexible spaces at home, exterior improvements to boost ROI, PetScreening is a Fastest-Growing company, apartment construction plummets, why affordable housing is an oxymoron, hidden KPIs in marketing and operations, how AI is changing SEO…

MHN Executive Council: How to Evaluate Your Media Investments

Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.

Marketing Data Points That Matter

Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it's important to understand which points are the most relevant. The MHN Executive Council share the KPIs that…