by Paul Willis
Property websites are often rooted in function. They serve as a place for prospective residents to gather details about what a rental community has to offer.
As such, many of these sites feature static floor plans, basic descriptions and satisfactory photography. That will no longer cut it for the modern prospect, according to the “Static to Dynamic: Revolutionizing Apartment Websites in the Digital Era” panel at Apartmentalize in Philadelphia.
Prospects of today seek an immersive online experience, one that offers granular unit-level content with visual context and imagery on par with their other online shopping experiences. They want to know where a specific home sits within the property and its proximity to the surrounding neighborhood. With that in mind, apartment operators amidst a digital transformation cannot forget to incorporate property websites as part of the effort.
Read Paul Willis’ article in Units Magazine.