The top storylines in multifamily this week are acting on centralization, balancing automation in multifamily, data and business intelligence, emerging leasing trends in the coming year, the ways multifamily can give back and the White House rental rights proposal.
Once you’ve completed a centralization assessment and constructed a roadmap for the resident experience, it’s time to choose when to automate, centralize and utilize third-party services. It’s the junction where you decide how you will delegate service to prospects and current residents.
The top storylines in multifamily this week are creating a happy and productive team, the ingredients of centralization, marketing a community to multiple generations, team leadership, the 2023 forecast for multifamily and the importance of curb appeal in reputation management.
Whichever approach a company chooses, there are three main ingredients to a centralization project: self-guided tours, flexible labor and task automation. As with all recipes, each ingredient can be used to a different degree, depending on individual company preferences.
The top storylines in multifamily this week are the difference between pet-friendly and pet-inclusive, rebranding in 2023, centralization preferences and playbooks, the changing rules of operating efficiency, upcoming trends and tech and the best metros to make money in multifamily.
Automation allows operators to seize a multitude of touchpoints to gather information and open the lines of communication – the type of communication that sways decisions. When a strong relationship has been established with a resident, they will be more likely to renew their lease.
When technology is deployed in the multifamily industry, it often pertains to streamlining nuances of the leasing journey. Tech is also utilized to automate repetitive tasks, such as sending timely reminders to prospects and prepopulating forms for which information is already available.
Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
The top storylines in multifamily this week are boosting renewals with automation, strategies for community building, the importance of reliable connectivity, multifamily construction continues to increase, the future of leasing tech and becoming pet-inclusive.
The top storylines in multifamily this week are giving a warm welcome to new hires, the new customer experience, the power of tech, renters and the 2022 elections, the coming multifamily down cycle and promoting responsible pet ownership.