INDUSTRY NEWS
CAPREIT Acquires Broadway West on Long Island
by Paul Willis
CAPREIT has acquired Broadway West, a senior living community on Central Long Island, N.Y., designed for active adults, further expanding its U.S. portfolio. The acquisition underscores the firm’s continued focus on growing its presence in targeted markets and investing in age-restricted housing. The property aligns with CAPREIT’s strategy of adding well-positioned communities that cater to evolving demographic demand and lifestyle-driven rental housing.
Read the article in The Multifamily Journal
Monetizing Idle Land for Homeless Housing
by Philippa Maister
Homelessness impacts U.S. cities but is often ignored as encampments are cleared without solutions. Elizabeth Funk, CEO of DignityMoves, seeks to solve it through innovation. With two decades of tackling the crisis, she favors interim housing over traditional homes, aligning for-profit and nonprofit strategies to provide shelter and offer returns to developers and landowners.
New Jersey Mulls Algorithmic Rent Pricing Ban
by Julie Strupp
New Jersey lawmakers are advancing legislation to ban the use of algorithmic software to set multifamily rents, targeting concerns that such tools enable price coordination and drive up housing costs. The proposed rules aim to improve affordability and protect renters, but they could also significantly impact how operators analyze data, set pricing and manage strategies.
THOUGHT LEADERSHIP
Budget Season’s Over. Are You Set Up to Fail Next Year?
by Donald Davidoff
Multifamily operators often undermine next year’s budgets after completing the current cycle by relying on unrealistic assumptions and avoiding hard truths. Building forecasts grounded in achievable performance and clearly documented drivers helps prevent overreach. Reality-based planning positions teams to avoid surprises, improve accuracy and deliver stronger financial outcomes, ensuring budgets remain aligned with actual market and operational conditions.
Read the article in Multifamily Insiders
How to Use Data to Explain Rising Costs to Your Residents
by Laura Valean
The National Apartment Association’s Dollar of Rent tool helps owners and managers explain rising rents to residents using clear, data-driven insights. By breaking down operating costs and showing how rent dollars are allocated, property teams can foster transparency, build trust and provide context, making conversations with residents more informed and constructive.
How Cost And Geography Are Defining America’s Renters
by RHJ Editors
Rising housing costs and regional differences are shaping the renter population. High rents in urban markets and economic pressures in smaller metros, are driving more to rent. These trends highlight shifting demand, as renters prioritize affordability, location and lifestyle, reshaping how operators and developers approach unit mix, pricing and community amenities.
MULTIFAMILY TECHNOLOGY
The Renter Trust Recession
by Tiffany De Alva
Tiff Talks Tech explores how renters’ trust is eroding across pricing, fees, reviews and AI‑powered tools, reframing trust as a key competitive advantage. Skepticism in the renter journey can lead to hesitations, application abandonment and lost opportunities, highlighting the importance of transparency and genuine engagement to better connect with today’s skeptical rental audience.
The Benefits and Risks of AI in Student Housing
by Jon Murphy
AI is increasingly shaping student housing operations, offering benefits like improved leasing workflows, predictive analytics and personalized resident experiences. However, risks include data privacy concerns, algorithmic bias and overreliance on automation. Balancing innovation with ethical safeguards and human oversight is essential to harness AI’s potential.
Words Are Losing Impact in AI-Generated Marketing Language
by Corina Stef
AI‑generated marketing language is diluting key real‑estate terms as repetition and generic phrasing reduce emotional impact and differentiation. Overuse of buzzwords like “luxury,” “amenities” and “vibrant” makes copy less persuasive, underscoring a need for more authentic, audience‑specific storytelling. Strategic language choices help properties stand out.