concessions

Multifamily's top storylines this week are CMC appoints Wendy Simpson president and CMO, concessions masking distress, LA's next mayor and ULA measure, fighting NIMBYs, Fed benchmarks to watch, coworking spaces, student housing social media, the AI job apocalypse and smart building supply chain issues.

To combat stagnant rent as well as supply issues, many operators implement traditional concessions, which can be short-sighted and more costly in the long-term. Concessions can ultimately be a slippery slope and detrimental to the bottom line and overall property performance.

The top storylines in multifamily this week are ways to excel at ESG, slowing rent growth and concessions, unconventional solutions to student housing crunch, robust tours, automation trends, AI and fraud detection, FCC and broadband, the top markets and religious-owned land helps the housing crisis.

A growing number of operators are tapping into new ways to engage with residents and build lasting relationships. One popular approach making waves has been the introduction of tech-supported initiatives that optimize incentives for residents – offering benefits for both renters and operators.

Managing resident pathogen fears, stacking your tech strategically, leveraging ESG incentive programs and multifamily leasing performance make up this week's top multifamily news headlines.

This week's multifamily news hot topics: Covid-19's impact on operations, earning ancillary revenue through pet amenities and services, helping employees cope during the pandemic, criticism mounts against Trump's plan to stop evictions and more.