All the multifamily news you need
Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.
The top storylines in multifamily this week are Engrain announces next gen of TouchTour, Grace Hill upgrades Realync, Washington set to implement rent control, fee transparency, wellness emphasis growing, tax strategy every owner should know, diversifying marketing, AI tools for multifamily and VR advancing safety training.
Digital marketing approaches within the multifamily sector are experiencing noteworthy shifts. Today's renters tend to go beyond just browsing Internet listing services and visiting properties—they conduct thorough research across various platforms to gain an in-depth understanding of the communities they are interested in.
A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report by Rent. As the importance of obtaining qualified leads continues to increase, marketing teams seek more precise audience targeting and are…
The most important multifamily headlines of the week: short-term rentals are here to stay, how to attract and convert prospects with your property website, the power of 'and' for multifamily operators, developers are struggling to build garden-style communities, keeping expenses in check in an uncertain market and making…