Month: January 2025

Industry Trends Report | Week of January 27

The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.

Multifamily Has a Data Entry and Accuracy Problem

The data entry and accuracy problem that has been plaguing the industry for decades requires immediate attention. With potentially millions of dollars on the line, embracing an AI-based accounts payable solution is the only surefire way to effectively mitigate inputting errors, reduce costs and boost operational efficiency.

Mill Creek Announces Groundbreaking of Modera Melrose

Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Modera Melrose, a mixed-use, garden-style apartment community located on the border of Oceanside and Vista in San Diego’s North County.

2025 Multifamily Outlook: Rising Optimism

A strong U.S. economy has avoided recession. Short-term interest rates have finally begun to drop, though long-term rates are still volatile. And the gap has finally begun to close between the prices many potential buyers have been willing to pay for apartment properties and the prices sellers have…

‘The Brand of a New Property Must Tell a Story’

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…

MHN Executive Council: How to Evaluate Your Media Investments

Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.