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Multifamily's top storylines this week are Hamilton Zanze sells Villages at Parktown, rentals hit new record, 2025 ends on a sluggish note, the importance of resident feedback, amenity-rich housing, nine ways to save on costs, humanoid robots in multifamily, AI isn't magic and changes to Google Ads in…

The top storylines in multifamily this week are monetizing services, security deposits, the 2025 rebound, the future of RentTech, effective Google Ads, transparency and trust in tech, winners of Grace Hill Kingsley and Ellis awards, multifamily distress jumps and D.C. mayor pushes housing reforms.