THOUGHT LEADERSHIP
The Potential Cost of Monetizing Services
by Andrei Girenkov
Property managers are increasingly monetizing multifamily services, but this strategy could result in resident dissatisfaction. While fees for amenities and services increase revenue, excessive charges can undermine trust and retention. Residents expect value and transparency. Finding a balance between profitability and resident satisfaction is essential, ensuring that additional costs enhance—rather than detract from—the living experience.
Read the article in The Multifamily Journal
Cali. Bill Amplifies the Spotlight on Security Deposits
by Natalie Cariola
California’s Assembly Bill 2801 could reshape leasing policies statewide. The bill would prompt multifamily owners to reassess their deposit structures, balancing financial security with resident protections. The bill seeks to prevent excessive deposit requirements and ensure timely refunds, addressing concerns over affordability.
NAA Insights: Why 2025 Is Shaping Up to Be a Good Year
by Laura Calugar
Despite recent market challenges, 2025 is set for a strong multifamily rebound. Experts predict that stabilizing interest rates, improving capital markets and increasing renter demand could drive renewed investment and development. While supply concerns persist, strategic opportunities in key markets could spur sector growth.
MULTIFAMILY TECHNOLOGY
The Future of RentTech is Sticky, Scalable, and Deeply Integrated
by Franco Faraudo
The future of RenTech is evolving toward seamless, scalable and deeply integrated solutions that enhance property management efficiency. As adoption increases, platforms must provide “sticky” features—those that keep users engaged—while ensuring adaptability across portfolios. Integration with AI, automation and resident-focused tools will be essential for long-term success. Owners and operators must capitalize on these innovations to remain competitive in a tech-driven rental market.
Making Google Ads Work For You
by Robyn Friedman
Google Ads can be a powerful tool for multifamily marketing, but success requires a strategy. Targeted keywords, compelling copy and optimized landing pages are essential for attracting quality leads. By leveraging data-driven insights, marketers can refine campaigns, enhance visibility and drive higher conversion rates.
2025 Tech Landscape: Transparency and Trust Are Key
by Kevin Donnelly
As multifamily technology evolves, transparency and trust are crucial. Residents expect seamless digital experiences, data security and clear communication. AI, automation and smart home technology will continue reshaping operations, but owners and operators must prioritize consumer confidence.
INDUSTRY NEWS
Grace Hill Announces Winners of 2025 Kingsley, 2024 Ellis Awards
by Darcey Leach
Grace Hill has announced the winners of the 2025 Kingsley Excellence Awards and the 2024 Ellis Customer Experience Best in Class Awards, honoring top-performing multifamily properties and teams. These awards showcase industry leaders in resident satisfaction, operational excellence and customer service. The winners exemplify best practices in property management, establishing a high standard for the multifamily and CRE sectors.
Read the article in The Multifamily Journal
Multifamily Distress Jumps to 12.9%
by Erik Sherman
Multifamily distress has risen by 12.9% year-over-year, indicating growing financial pressure in the sector. Increasing interest rates, tighter capital markets and declining rents have led to higher delinquencies and distressed asset sales. Investors and lenders are closely observing market conditions as economic uncertainty lingers.
Bowser Pushes Sweeping Reforms To D.C. Housing
by Jon Banister
D.C. Mayor Muriel Bowser has proposed comprehensive reforms to the city’s housing laws, aiming to increase affordability and streamline development. The plan includes resident protections, zoning adjustments and incentives for new construction. In addition, new funding has been allocated to support housing initiatives.