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It’s a transitional time in the apartment world. On-site teams are constantly trying to increase efficiencies, but not at the expense of personalization. They are trying to strike the balance of using technology to assist associates, but not to such a degree that it makes teams appear robotic.
The top storylines in multifamily this week are using tech to help, spring leasing season, mental health in multifamily, due diligence, value-add activity and Gen Z driving the urban market.
There are still strategies for developing a competitive edge. Operators who have been able to think along nontraditional lines have reaped the rewards, and some have managed to drive revenue and establish a competitive advantage in their markets thanks to an innovative approach.