Rebranding

The top storylines in multifamily this week are inconsistent customer service, operators turn to tech parking challenges, four lessons from the LA fires, preleasing starts at Modera Kierland, NIMBYism solutions, rising apartment renewals, resident feedback, 3D printing poised to enter mainstream and refreshing vs. rebranding.

The top storylines in multifamily this week are the difference between pet-friendly and pet-inclusive, rebranding in 2023, centralization preferences and playbooks, the changing rules of operating efficiency, upcoming trends and tech and the best metros to make money in multifamily.

Rebranding can be an emotional transition. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.