THOUGHT LEADERSHIP
Consistency is Key, Otherwise Renters Turn Theirs In
by Eric Rasmussen
Inconsistent customer service, including delayed maintenance responses and communication breakdowns, can deter renters from staying. Reporting issues promptly, providing transparent updates and coordinating well with teams builds trust and increases retention. By implementing clear protocols, training staff and tracking key performance indicators, communities can identify and fix performance gaps.
Read the article in The Multifamily Journal
Parking Can Be a Pain—Some Operators Are Shifting Gears
by Todd Katler
Parking has long been a headache in multifamily housing, frustrating residents and complicating operations. To address this, some operators are adopting tech-driven solutions to enhance efficiency and generate new revenue. These strategies transform parking challenges into a competitive edge.
4 Lessons for Multifamily From the LA Fires
by Jamie Gold
The recent Los Angeles fires highlighted four key takeaways for developers regarding materials and construction, landscaping, water access and emergency preparedness technology. By adopting new strategies, they will be able to enhance safety and build long-term community resilience in the future.
INDUSTRY NEWS
Mill Creek Announces Start of Preleasing at Modera Kierland
by Paul Willis
Mill Creek Residential has opened preleasing for Modera Kierland, a luxury multifamily community situated in the affluent Kierland neighborhood in Scottsdale, Ariz. Comprising 360 modern residences, it features three landscaped courtyards and over 10,000 square feet of amenity space, including a resort-style pool, outdoor kitchens and a pet spa. It aims to attract residents seeking upscale, convenience‑driven living.
Read the article in The Multifamily Journal
Developers Pursue ‘Anti-NIMBYism’ Solution in Mass.
by Taylor Driscoll
Multifamily developers in Massachusetts are increasingly turning to adaptive reuse to bypass “Not In My Back Yard” resistance among residents. With 15 projects in Boston, plus initiatives in Worcester, Lowell and New Bedford, this strategy accelerates delivery, boosts affordability and fosters acceptance.
Rising Apartment Renewals Driven by Economic Conditions
by Kristen Smithberg
Renters are increasingly renewing, with nearly 55% opting to stay in multifamily communities post-pandemic, rising from about 43% pre‑2008, per a Berkadia report. Economic uncertainty, moderate renewal rent hikes and homebuying obstacles are all contributing to the surge.
MULTIFAMILY TECHNOLOGY
How Resident Feedback Is Transforming Multifamily Operations
by Kevin Juhász
Multifamily operators are moving away from reactive problem-solving and toward proactive strategies by leveraging resident feedback. They’re turning surveys into operational roadmaps that help drive targeted improvements, such as shared amenity upgrades or parking solutions. Key pain points, as identified by KingsleySurveys, include tours, maintenance, community services and parking issues.
Read the article in Multifamily Executive
Will Costs, Labor Push 3D Printing Into the Mainstream?
by Franco Faurado
Rising costs and labor shortages are driving 3D printing closer to mainstream adoption in the real estate sector. Once viewed as experimental, 3D printing now offers faster build times, reduced material waste and cost savings. Challenges remain, but it could become a solution to industry pressures.
Refresh vs. Rebrand: What Your Community Brand Really Needs
by Stacey Feeney
A brand refresh updates visual elements like logos and colors to modernize a community’s image while keeping its core identity. A rebrand involves a full overhaul, including new messaging and identity. Choosing the right approach aligns branding with community goals and resident expectations.