by Andrew Ruhland

Customer Relationship Management (CRM) systems are the keeper of data in the rental housing industry. In an increasingly data-driven industry, CRMs are invaluable, but there remains considerable untapped potential. Most multifamily companies have a CRM in place, but some operators are now experimenting with new tools that enhance and optimize its capabilities.

CRMs are already critical to customer service, but operators can benefit even further by utilizing some key integrations that will be the difference between employing a good leasing strategy and an exceptional leasing strategy. 

Read Andrew Ruhland’s article in UNITS magazine.