CRMs are already critical to customer service, but operators can benefit even further by utilizing some key integrations that will be the difference between employing a good leasing strategy and an exceptional leasing strategy. Operators are now experimenting with new tools that enhance its capabilities.
The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.
The top storylines in multifamily this week are technology and renewals, talent and resident engagement, centralized leasing offices, 2022 Federal Spending Package, problems for homebuyers and optimizing claims.
The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.
The top storylines in multifamily this week are using tech to help, spring leasing season, mental health in multifamily, due diligence, value-add activity and Gen Z driving the urban market.
The top storylines in multifamily this week are personalization, women in construction, noise complaints, CO2 emissions, CRM and eviction tech.
The rapid rise of CRMs was due to major changes in the leasing process, with new technology rollouts, software integrations and self-service models. But the value of CRMs extend beyond a solution to leasing changes, and the technology now plays a central role in data tracking and lease conversions.