Month: July 2020

Industry Trends Report | Week of July 6

Inside this week's Industry Trends Report: Crisis Communication: Starting with Values, Call to Action: End Racism and Social Injustice, Don't be the Victim of a Zombie Account Invasion, Multifamily Recruiting in Covid-19 Era and Beyond and more ...

The Surprising Applications of Maps in Multifamily

While the core functionality is indeed geared to enhance the prospect experience and help them envision their next living space, it is hardly the only application 3D maps have to offer. Community layouts can be fairly intricate, particularly those containing multiple buildings.

Crisis Communication: Starting with Values

We are faced with two incredibly challenging issues today -- racial injustice and a pandemic -- that are changing the course of our future. To say that communication is difficult would be worse than an understatement. The key to communication in the midst of it all is found…

Don’t Be The Victim of a Zombie Account Invasion

The still active accounts of former employees – pose the risk of more insidious infiltrations. Zombie account horror stories include former associates accessing and depleting corporate bank accounts, internal smear campaigns against management or ownership.

The Future of Leasing Associates

Many in the industry are wondering what the future role of the leasing associate looks like, especially if a significant percentage of prospects remain leery of in-person visits after stay-at-home orders are lifted. Industry experts agree that times are changing for leasing associates.