The top storylines in multifamily this week are balancing technology and human interaction, proptech for a touchless experience, resident dissatisfaction, application fraud increases, the fed hikes rates again and multifamily needs four million units in the next decade to meet demand.
Balancing Technology with Human Interaction in Multifamily
Technology can increase productivity, strengthen decision-making and improve the resident experience. Online access to a community also offers prospects options for their apartment search and gives onsite associates more freedom to nurture relationships.
SmartRent Appoints Terry Danner as Executive Vice President of Sales
SmartRent today announced the appointment of Terry Danner, CEO of multifamily workflow management leader SightPlan, as its Executive Vice President of Sales. The news follows SmartRent’s acquisition of SightPlan in March 2022.
Industry Trends Report | Week of July 18
The top storylines in multifamily this week are EV charging station demand, modern value-add, uncooperative residents, smart home technology and optimization, entrepreneurial ventures vs. traditional jobs and how the housing shortage became a crisis.
LMC Announces Groundbreaking at Artemas 
LMC, a wholly owned subsidiary of Lennar Corporation (NYSE:LEN) and a leader in apartment development and management, today announced the groundbreaking at Artemas, a mid-rise apartment community in Everett, Mass., an active suburb just 4 miles north of Downtown Boston.
High Demand for EVs Means a High Demand for Charging Stations
A perfect storm of increasing availability, better affordability, intensifying environmentalism and record-high gas prices have placed EVs at the forefront for a larger number of car buyers. This culmination of market factors makes an EV charging plan absolutely necessary for today’s multifamily communities.
Steiner Jovanovic Joins LeaseLock Board of Directors
LeaseLock announces the addition of Janine Steiner Jovanovic to the LeaseLock Board of Directors. Jovanovic’s expertise will help guide the financial technology company as they modernize the way the multifamily industry manages risk and protects against loss.
Engrain Announces Map Integration With OpenTech Alliance
Engrain today announced that OpenTech Alliance has incorporated Engrain’s interactive SightMap® into its self-storage website platform, INSOMNIAC® StoreCore, with plans for further integration of facility maps into its robust product line of solutions.
LMC Announces Start of Preleasing at The Mitchell Apartments
LMC today announced the start of preleasing at The Mitchell, a luxury mixed-use apartment community in central White Plains. The Mitchell’s location at 131 Mamaroneck Avenue puts residents within minutes of the city’s most vibrant restaurants, retail and entertainment options.
Flooring Merger: Real Floors, Real Floors Commercial and Arbor
Together, the Real Floors and Arbor families will have more than 700 employees in 12 states with 28 locations serving over 50 markets. Real Floors is positioned to best tackle growing demand, supply chain issues, and other challenges, while continuing to be the most trusted partner in multifamily flooring installation.