by Morgan Dzak
Engrain, the market leader in interactive mapping and data visualization software for the built environment, today announced that OpenTech Alliance, the PropTech leader in the self-storage industry, has incorporated Engrain’s interactive SightMap® into its self-storage website platform, INSOMNIAC® StoreCore, with plans for further integration of facility maps into its robust product line of solutions.
Interactive maps will enable OpenTech Alliance’s self-storage customers, tenants and internal staff to visualize a facility’s inventory of storage units. Unit-level data and content is incorporated into a visual map of the facility to make it easy for self-storage operators to manage their inventory more intelligently and allow tenants to have a more efficient self-service experience.
“We’re excited about incorporating our maps within OpenTech’s already impressive tools to provide a new feature for their clients and customers,” said Brent Steiner, founder and CEO at Engrain. “Maps improve the overall customer experience and help self-storage operators really understand what’s happening in their facilities.”
SightMap, a real estate application designed to be integrated within any existing website, will be prominently featured on the homepage of OpenTech Alliance’s StoreCore websites to showcase self-storage facility layouts and unit locations within each facility. Interactive maps have been a missing piece of self-storage facilities, which are often large, intricate properties and can be difficult to navigate. The ability to view exact unit locations before visiting the facility gives customers a better sense of what they’d pay for and expedites the storage rental process. Once onsite, the maps provide a wayfinding experience not currently available. Map visualization of unit-level data capitalizes on and captures consumer preferences and enables a more comprehensive revenue management strategy for operators.
The Engrain maps highlight features of self-storage facilities that are vital to wayfinding and the customer experience, like entrance/exit details and unit-specific information such as unit sizes, current pricing and real-time availability. In Q3, 2022, these property maps will also be available on the INSOMNIAC line of full-service kiosks which support onsite storage rentals and accept payments for an elevated self-service customer experience.
“As we see the expansive digital adoption of self-service technology and online rentals in our industry, we know a frictionless experience is key,” said Jon Loftin, Vice President of Product for OpenTech Alliance. “We are very excited to partner with Engrain to integrate their mapping technology into our solutions.”