Jessica Fiur

Marketing Data Points That Matter

Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it's important to understand which points are the most relevant. The MHN Executive Council share the KPIs that…

How to Source Ideas for Engaging Social Media Posts

Using social media is a great way to drive engagement with your residents and reach prospective renters, but it can be a challenge to know what to post and where to get additional content. The MHN Executive Council shares their top suggestions for effective social media posts.

What Resident Data Should You Collect? (And Why?)

Effective data collection can enhance the resident experience and improve property management. This not only boosts satisfaction but also strengthens the relationship between residents and management, ultimately enhancing the community's reputation and retention rates​.