by Jessica Fiur

With the need to design and execute numerous marketing campaigns, it’s not difficult for marketing teams to find themselves in a rut. A combination of research, data analysis and creative thinking can give campaigns new life. The Multi-Housing News Executive Council shares their advice and ideas.

“(Our Barbie) campaign drew instant success, with people engaging through their love of Barbie and an authentic real estate industry,” says Stephanie Anderson, senior director of communications and social media at Grace Hill. “Immediately, people began to ask for more multifamily Barbies. I created a total of nine, strategically inclusive of varying aesthetics, ethnicities and skill sets.”

Read Jessica Fiur’s article in Multi-Housing News.