The top storylines in multifamily this week are parking management, recession proofing, the difference between service and support animals, marketing and the C-suite, AI and due diligence, ev charging rules, owner expenses for every dollar, SCOTUS denies rent contol case, and development delays.
Kevin Juhasz
Industry Trends Report | Week of September 18
The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC’s new housing initiative.
The TikTok Effect: Short-Form Video Turns Prospects Into Residents
Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
Multifamily M&A Returns After Slow Start to 2023
After a sedate start to the year, mergers and acquisitions in the multifamily industry are again gaining significant interest, according to a panel of analysts and executives at the Blueprint Conference in Las Vegas. M&As had dropped off by nearly 70% in the last year.
Industry Trends Report | Week of September 11
The top storylines in multifamily this week are promoting responsible pet ownership, amenity versatility, brand messaging, tomorrow’s renters, data visualization, EVs and natural disasters, future rent growth, where the jobs are going and rising multifamily insurance.
Industry Trends Report | Week of September 4
The top storylines in multifamily this week are retaining residents through choice, ESG, emergency response for residents, centralization, data-based decisions, tech for reducing burnout and turnover, operational efficiency challenges, Q4 deals and economists distort the record on rent control.
ESG is Transforming the Multifamily Real Estate Landscape
Today’s owners/operators face a choice: either embrace sustainability now and be well prepared for upcoming changes or delay and struggle to catch up later. Ignoring ESG will become increasingly difficult as demands begin to arrive from multiple sides.
Industry Trends Report | Week of August 28
The top storylines in multifamily this week are renters driving innovation, co-living and the affect on housing, tips for hiring the right people, pet technology, package management, bicycle amenities, the multifamily construction pipeline, distress in the CRE market and the revival of small multifamily homes.
Renters Driving Multifamily Innovation
Renters are modern. They expect to be able to manage their lives from the palm of their hand, and that includes their living spaces and rental experience. Today’s renters demand flexibility, affordability and options. They want it provided by their apartment community — and they want it now.
Industry Trends Report | Week of August 21
The top storylines in multifamily this week are pet inclusiveness, optimizing your waste programs, location and apartment branding, AI and property management, urban tech, parking problems, the current state of CRE, fall maintenance checklist and slowing rent growth.