THOUGHT LEADERSHIP
If Delta Was An Apartment Community
by Todd Katler
If Delta Airlines was a multifamily community, 41% of its income would come from rentable items. In Q1 2025, Delta achieved that 41% mark, thanks to a seamless booking experience that elegantly and efficiently presents upgrade options from the start. No frantic airport lines or last-minute counters, and it’s that type of ease that multifamily properties should mirror when offering garages, storage spaces and amenities.
Read the article in The Multifamily Journal
Office Trends Dictate More Flexible Space at Home
by Kevin Juhász
With rising expectations from home‑office culture, multifamily operators are adapting by introducing flexible ‘work‑anywhere’ amenities. Underused areas like lobbies and lounges are being reimagined into coworking zones, private pods and office suites. These thoughtfully designed spaces offer privacy, tech access and convenience.
5 Exterior Improvements To Increase Your ROI
by Nancy Abrams
Owner/operators can boost ROI by focusing on curb‑appeal upgrades. Cost‑effective exterior enhancements like power washing, fresh paint on the front door or trim and polished hardware make a big impression. These improvements consistently deliver strong returns by attracting prospects and elevating property value.
INDUSTRY NEWS
PetScreening Named to List of America’s Fastest-Growing Companies
by Paul Willis
PetScreening has been named to the 2025 Inc. 5000 list of America’s fastest‑growing private companies, marking its fourth consecutive year in the prestigious rankings. Ranking at No. 879, the company achieved 483% revenue growth between 2021 and 2024. PetScreening simplifies pet risk assessments, streamlines accommodation requests and recently introduced PetComply.ai, an AI tool to help identify undeclared pets.
Read the article in The Multifamily Journal
Apartment Construction Reaches 10-Year Low
by Kristen Smithberg
Apartment construction plunged to its lowest level since the third quarter of 2015. By the end of Q2 2025, approximately 543,000 units were underway, which marks a 37% drop from one year earlier and represents the slowest building activity in a decade. About 65% (354,000 units) are expected to finish in the coming year.
‘Affordable Housing Is An Oxymoron’
by Jon Banister, Taylor Driscoll, Billy Wadsack and Noah Zucker
Affordable housing projects often cost twice as much per unit as market-rate builds, typically north of $800K to over $1M, vs. under $500K. The reliance on the Low-Income Housing Tax Credit (LIHTC) and its fragmented layering of funding, legal complexities and environmental and labor mandates actually drive up costs.
MULTIFAMILY TECHNOLOGY
Hidden KPIs to Solve Marketing, Operational Gaps
by Peter Jakel
Identifying underused performance metrics can help bridge communication and efficiency gaps between marketing and operations. These less obvious KPIs are often embedded deep within existing data and can reveal patterns and problem areas that standard reports overlook. By tracking these indicators, property teams can improve coordination, fine-tune marketing strategies and address operational bottlenecks.
Read the article in Industry Insider
How AI Is Changing Apartment SEO in 2025
by Sarah Kukemire
In 2025, apartment SEO faces a major shift as AI reshapes search behavior. Property marketers must now navigate dynamic, AI-powered platforms that redefine how renters find communities. Success means adapting digital strategies to stay visible amidst evolving algorithms, emerging search experiences and changing expectations.
Under One Roof: Should You Centralize Operations
by Gabriel Frank
Multifamily owners and operators are increasingly consolidating functions across portfolios, including leasing, maintenance and resident communications, leveraging AI and CRM tools to boost efficiency. But successful centralization demands nuance, and a one-size-fits-all approach can undermine workflows and team morale.