THOUGHT LEADERSHIP
Occupancy Boost: Strategies to Improve Resident Retention
by Katie Nelson
Owners and operators dedicate an abundance of time and effort toward attracting new residents, but often fail to display the same enthusiasm toward resident retention. This part of the multifamily equation is even more critical in the current market, where increased competition has made stabilizing occupancy rates a greater challenge. Avoiding a “one size fits all” approach and recognizing the individual needs of residents and communities are among the many tools that can boost retention success.
Read the article in The Multifamily Journal
Renters Today,
Buyers Tomorrow
by Peter Jakel
Economic and affordability pressures that have lingered for years in the housing market are pushing more people to embrace long-term renting. Owners and operators need to adjust their communities and marketing to appeal to this growing demographic and cater to their desire for flexibility and amenities that fit their lifestyle.
Style Guides: Why You Need Them & How to Create Them
by Robyn Friedman
Branding is vital to differentiate a community from its competitors and create a memorable experience for visitors to a property and its marketing channels. Brand style guides (BSG) are a must for large portfolios, but also beneficial for smaller operators. BSGs ensure consistency and make brands instantly recognizable.
INDUSTRY NEWS
Accidental Landlords Growing as Home Sellers Delist Properties
by John Triplett
With high interest rates continuing and a shrinking market of buyers, more sellers are delisting their homes and choosing to offer them on the rental market. Realtor.com’s economic research team reported that delistings jumped 47% in May compared to a year earlier. With more rentals on the market, multifamily owners in some regions may be forced to settle for rent increases in the 1% to 2% range rather than 4% to 5%.
Read the article in Rental Housing Journal
Senate Banking Committee Advances Housing Package
by Christine Serlin
The Senate Banking Committee voted to advance the Renewing Opportunity in the American Dream (ROAD) to Housing Act of 2025. The bill, which includes provisions from each member of the committee, is designed to boost supply, increase oversight and efficiency of federal regulators and programs, reduce homelessness and improve affordability.
CRE Fundraising and Returns Dominated by Multifamily
by Kristen Smithberg
Multifamily dominated CRE fundraising in 2024, raising nearly 65% of capital, while residential assets brought in another 16%. Multifamily and residential accounted for over 81% of total investor returns, led by strong rental growth amid affordability pressures. The Southeast led regionally, generating about 42% of capital and more than 28% of returns.
MULTIFAMILY TECHNOLOGY
Streamline Your Tech Stack with User-First Solutions
by Kevin Juhász
Many owners and operators of multifamily properties feel burdened by oversized tech stacks, often due to adding new tools without a unified strategy. This disjointed approach can cause inefficiencies, resident dissatisfaction and tech fatigue among onsite teams. A better strategy is to unify platforms, focus on enhancing user experience and ensure technology choices directly support operational needs. The goal isn’t to have the most tools, but to have the right tools working seamlessly together.
How Video is Revolutionizing Resident Communication
by Stephanie Anderson
While the presence of artificial intelligence and automated responses is growing in multifamily, residents still crave authenticity. When done correctly, video communication paired with innovative AI tools creates connections that transform how residents view and engage with their community, fostering trust and building relationships.
Taking Apartment Social Media Branding Seriously—Kinda
by Stacy Feeney
Social media is all about fun, but for apartment social media branding, taking it seriously is worthwhile. Making sure a brand identity is visible on every social platform requires more than a casual effort. Understanding the audience is essential for effective branding, and the physical space is a valuable source of inspiration.