INDUSTRY NEWS
Quarterra Announces Start of Leasing at Harper Apartments
by Doug Pike
Quarterra Group, a subsidiary of Lennar Corporation, has officially begun leasing at Harper, a 265-unit midrise apartment community in Boston’s vibrant Allston neighborhood. Harper offers a varied mix of studio, one- and two-bedroom units, including eight dedicated artist studios. Harper features LEED Gold certification, rooftop decks, ground-floor retail and automated parking. The community is designed to bring urban living and artistic energy together in one place.
Read the article in The Multifamily Journal
10 Cities Americans Most Want to Call Home
by Erik Sherman
A new Clever Offers survey of 1,000 U.S. adults found that while most Americans are generally happy where they live, many believe moving could significantly enhance their quality of life. The study identifies the top ten most desirable cities, revealing a balance between contentment and the pursuit of better opportunities.
Multifamily Starts Hit 2-Year High, But Pipeline Is Shrinking
by Kayla Carmichael
U.S. housing starts surged 5.2% in July, led by a 10% spike in multifamily construction, while single-family starts also rose modestly. However, the outlook dims with multifamily permits dropping 2.8%, and single-family edging up just 0.5%. The Midwest is emerging as the new growth center, overtaking the Sun Belt in multifamily.
THOUGHT LEADERSHIP
Strategic Opportunities Await Multifamily Investors
by Kurt Houtkooper
As 2025 progresses, multifamily investors face challenges like slower monetary easing and volatile markets, but also opportunities. Demand remains strong due to reduced construction lending and higher barriers to homeownership. New deliveries are expected to decline sharply through 2027, which should boost rent growth and occupancy. Despite geopolitical and financing uncertainties, sector fundamentals remain solid.
Read the article in Wealth Management Midyear Outlook
Certain Housing Regulations Drive Up Rent Costs
by Christine Serlin
A new MetroSight study commissioned by the National Apartment Association and NMHC finds that certain housing regulations significantly raise rental costs. Source-of-income protections increase rents by about 5% and eviction restrictions push costs up more than 6%. The report highlights how well-intended policies often create unintended financial burdens.
Empathy in Action: Leadership That Builds Community
by Corina Stef
Arlinda Dine, co-founder and COO of Modern Spaces, exemplifies empathetic leadership grounded in humility and mentorship. Rising from an administrative assistant to a leadership role, she credits her journey from Kosovo to real estate for instilling resilience and a people-first approach. Dine emphasizes the importance of valuing every team member.
MULTIFAMILY TECHNOLOGY
Leveraging Results Through Data
by Doug Pike
Industry leaders are increasingly recognizing that traditional KPIs no longer capture the full picture of performance. In a recent discussion, experts emphasized the value of moving toward metrics-driven goal setting that adapts to evolving challenges. Instead of relying on static measurements, organizations are encouraged to use dynamic, targeted data to guide decision-making. This shift allows leadership teams to identify opportunities.
Read the article in Industry Insider
Social Media Marketing for Property Managers
by Sarah Kukemire
Social media marketing is a powerful tool for property managers, enhancing visibility, engagement and trust. By maintaining an active online presence, property managers can attract potential residents, foster community and build brand loyalty. Effective strategies include showcasing property features and engaging with the audience through interactive content.
AI-Powered Engines: What Just Happened?
by Yield PRO
The rapid rise of AI-powered answer engines, such as ChatGPT and Google Gemini, are increasingly replacing traditional search engines. These AI systems provide direct, context-aware answers, leading to a decline in click-through rates for traditional search results. The shift signifies a significant change in how users access and interact with information online.