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The role of data in the modern multifamily housing investment process is pivotal. While some legacy metrics will always be accessible, a greater number of real estate investors are turning to nontraditional data points to gain a competitive advantage.
Making on-time, in-full rent payments is difficult for many modern renters. Some residents live paycheck to paycheck and struggle to make ends meet. If anything, the pandemic cast a spotlight on the challenges facing renters and their housing providers across America.
Self-guided tours became a leasing tool of necessity during the pandemic. Many operators accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, operators sometimes skipped critical considerations in the self-guided tour experience.