Nicole Zdeb

Just as residents don’t want to be forgotten about after they move in, new associates don’t want to be thrown into the proverbial fire with little guidance or resources. A proper onboarding experience is critical, particularly in an industry with fierce competition to retain high-performing associates.

The multifamily industry, naturally, prides itself on warm-and-welcoming first impressions. It’s the key to attracting residents and keeping them in the building. So, if any industry should be innately adept at creating a comfortable environment for new associates, it’s ours.