Peter Jakel

Peter is passionate about helping apartment and hotel owner/operators and vendors position themselves as thought leaders. He’s a strategist and a glutton for results. As vice president of strategy, Peter’s involved in pretty much every account in the agency, offering guidance on all things marketing and public relations.

Industry Trends Report | Week of August 15

The top storylines in multifamily this week are technology-enhanced sustainability in multifamily, building community through hyperlocal amenities, crisis management, zoning reform, Adam Neumann's Flow and why smaller multifamily properties are appealing to renters.

Industry Trends Report | Week of August 8

The top storylines in multifamily this week are multifamily helping to end human trafficking, using data to drive NOI, resident trends for 2023, multifamily career changes, rent growth forecasted to continue and resident retention in a hypercompetitive market.

Industry Trends Report | Week of August 1

The top storylines in multifamily this week are using automation to help onsite teams, alternatives to security deposits, the importance of cybersecurity, student housing making a comeback, LMC becomes Quarterra Multifamily and creating a better apartment search.

Industry Trends Report | Week of July 25

The top storylines in multifamily this week are balancing technology and human interaction, proptech for a touchless experience, resident dissatisfaction, application fraud increases, the fed hikes rates again and multifamily needs four million units in the next decade to meet demand.

Industry Trends Report | Week of July 18

The top storylines in multifamily this week are EV charging station demand, modern value-add, uncooperative residents, smart home technology and optimization, entrepreneurial ventures vs. traditional jobs and how the housing shortage became a crisis.

Industry Trends Report | Week of July 11

The top storylines in multifamily this week are managing in a fast-paced environment, cooling apartment demand, red flags in leasing, hiring and retention practices, personal touches in communications and the economy spurs developers to delay projects.