Peter Jakel

Peter is passionate about helping apartment and hotel owner/operators and vendors position themselves as thought leaders. He’s a strategist and a glutton for results. As vice president of strategy, Peter’s involved in pretty much every account in the agency, offering guidance on all things marketing and public relations.

Industry Trends Report | Week of October 3

The top storylines in multifamily this week are portfolio evaluation for centralization, the importance of technology partners, driving resident retention, human-trafficking education, construction delays continue in multifamily and customizing renters insurance to increase compliance.

Industry Trends Report | Week of September 26

The top storylines in multifamily this week are raising the bar on apartment searches, development in historic neighborhoods, pet-friendly vs. pet-inclusive, college-town apartments flourish, helping minority developers scale up and increased interest in active-adult communities.

Industry Trends Report | Week of September 19

The top storylines in multifamily this week are driving ancillary revenue, the biggest mistakes on community websites, better leasing through centralization and technology, consumer preferences and amenities, boomerang millennials and Gen Zers staying at home and the single-family rental experience.

Industry Trends Report | Week of September 12

The top storylines in multifamily this week are successful onboarding of new employees, business intelligence adoption, plotting a career path in multifamily, boosting property value via water and energy efficiency, increasing labor costs and attracting aging millennials.

Industry Trends Report | Week of September 5

The top storylines in multifamily this week are DCFCs and solutions for EV charging, employing a data steward, brand style guides for multifamily, women in commercial real estate, rent control measures continue across the nation and using automation for prospect engagement.

Industry Trends Report | Week of August 29

The top storylines in multifamily this week are changing resident lifestyles, balancing proptech and people, celebrating fall with residents, opportunities beyond the Sun Belt, is adaptive reuse the next big thing and pet waste harms maintenance efficiency.

Industry Trends Report | Week of August 22

The top storylines in multifamily this week are utilizing technology for renters insurance compliance, quiet quitting, boosting fitness center usage, record apartment construction in 2022, supply chain issues subsiding and the growing Sun Belt market.