HOT & RELEVANT TOPICS
Helping Onsite Teams Thrive With Automation
A personalized presentation has become a necessity to attract online consumers with more than 80% of shoppers preferring brands that add a personal touch to their marketing. This can be a challenge in multifamily when an influx of leads reaches a thinner onsite leasing team. Automation can help manage some of the tasks associated with those leads and give associates the time to nurture relationships with current and potential residents.
So Long Security Deposits
Large and troublesome security deposits can be a struggle for some residents and multifamily has the ability to make this requirement more affordable for residents, while continuing to offer communities peace of mind. Ed Wolff, chief revenue officer for LeaseLock, discusses the company’s customized coverage with manageable payments in lieu of a security deposit.
Multifamily Cybersecurity Matters More Than Ever
Cybersecurity is inching its way toward the top of multifamily concerns due to recent increases in attacks and data breaches. In addition, federal legislation is in the works that would override local laws and create national standards on cybersecurity. With the amount of sensitive information multifamily collects, security of resident data is a growing priority.
IN THE NEWS
Going Back to School
Student housing is roaring back much more prominently than expected as occupancy rates climbed 5% year-over-year from 2021. Part of the surge is attributed to a desire for in-person learning after discovering that Zoom learning can’t match the classroom experience. Student housing developers are also attracting rentals by being flexible and health conscious.
LMC Rebrands to Quarterra Multifamily
Lennar Corp. multifamily subsidiary LMC announced that the company has rebranded as Quarterra Multifamily, the first step in a move to separate from its parent company and launch as an independent alternative asset manager. All properties under the LMC banner will move to the Quarterra Multifamily brand.
Mapping the Way to a Better Apartment Search
More discerning and demanding prospective residents are pushing the multifamily industry to explore how it presents apartments. It’s no longer enough to show residents the inside of a potential home. Now they prefer to explore the entire community and the context of their unit within the community from afar.