Peter Jakel

Peter is passionate about helping apartment and hotel owner/operators and vendors position themselves as thought leaders. He’s a strategist and a glutton for results. As vice president of strategy, Peter’s involved in pretty much every account in the agency, offering guidance on all things marketing and public relations.

Industry Trends Report | Week of July 4

The top storylines in multifamily this week are renter's insurance, screening an applicant's job history, outdoor amenities post-pandemic, the future of apartment demand, developers facing construction delays and merging technology and pets.

Industry Trends Report | Week of June 27

The top storylines in multifamily this week are automation and centralization, getting ready for EV charging, avoiding team burnout, tight market brings bidding wars to multifamily, the increase of ESG in multifamily and paying rent to evicted residents.

Industry Trends Report | Week of June 20

The top storylines in multifamily this week are dog breed's minimal effect on behavior, labor shortages for leasing and maintenance teams, preparation for the 2022 hurricane season, office designs that help with lease conversions, and having bots deliver bad news.

Industry Trends Report | Week of June 13

The top storylines in multifamily this week are supporting and optimizing onsite teams, technology to make leasing teams perform better, planning and implementing EV charging stations, the barrier and regulation cost in development and creating better experiences in affordable housing.

Industry Trends Report | Week of June 6

The top storylines in multifamily this week are sustainability becoming a resident requirement, the next wave of CRM capabilities, remote work amenities for residents, revenue recovery, AC maintenance, and rolling out the welcome mat for pets.

Industry Trends Report | Week of May 30

The top storylines in multifamily this week are utilizing automation to nurture leads, the potential of AI in property optimization, attracting and retaining associates, lease renewals at an all-time high, customer engagement and the South dominates as the best place for renters.

Industry Trends Report | Week of May 23

The top storylines in multifamily this week are building tenured multifamily teams, streamlining the application process, evictions and onsite teams, changing the perception of renters, GenZ's effect on multifamily and pet policies to attract renters.

Industry Trends Report | Week of May 16

The top storylines in multifamily this week are expediting evictions to maximize revenue, wireless technology in multifamily, the importance of cybersecurity at communities, Biden's housing action plan, cost-per-unit jump and the green resident wave.