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The ability to attract and retain high-level associates has become a primary focus in multifamily, where a competitive employment environment continues to persist. Organizations can best position themselves for success by getting it right from the start—in the hiring process.
The largest shift the industry is experiencing is that residents’ expectations are elevating. Since the pandemic, they have gained a larger appreciation for remaining within their own neighborhood and have an increased desire to stay home—whether or not they work from home.
The work-from-home boom has given residents more of a practical approach when seeking amenities, and co-working spaces, private workstations, reliable Wi-Fi and conference rooms are often more important than a panoramic rooftop view.