Steve Gilbert

Walk into many multifamily laundry rooms, and you’ll likely find the same scenario—fluorescent lighting (probably one flickering), plastic chairs, and a handful of machines. Owners and operators, however, can turn this amenity into a significant differentiator and a source of ancillary revenue.

Many multifamily operators view essential amenities as basic services that residents expect and also as passive revenue streams. These everyday touchpoints represent your most frequent interactions with residents. The communities that recognize this have shifted their entire retention strategy.