by Tim Bruss
As apartment owners and operators clamor to offer more attractive communities than their competitors, it can seem like a creativity contest at times.
The temptation to incorporate previously unseen amenities and in-home features certainly exists. While that approach might evoke an initial reaction, however, it doesn’t necessarily have the desired long-term impact.
Amenities such as theater rooms might appear sophisticated, but in actuality, residents might use them once, then check off the experience from their to-do list. When a property is performing upgrades, the same space almost certainly would be better allocated toward attractions that would be used more frequently, such as coworking spaces or other features that cater to the work-from-home resident.
Read Tim Bruss’ article in the Rental Housing Journal.