by Morgan Dzak

Traditionally, centralized staffing has referred to having a central physical office, but today it includes a combination of staffing, physical spaces and technology systems. Most operators agree it means moving tasks and processes from onsite to other people, regardless of location, that are specialized in specific processes or customer touchpoints. This allows operators to free up resources to better focus on tasks that require an onsite presence and provide better one-on-one customer service. 

According to panelists at the Apartmentalize 2022 session, “Build a Better Leasing Experience with Centralization and Technology,” defining centralized leasing is an important clarification that must be made within an organization. 

Read Morgan Dzak’s article in the National Apartment Association’s Industry Insider Newsletter.