Most operators agree it means moving tasks and processes from onsite to other people, regardless of location, that are specialized in specific processes or customer touchpoints. This allows operators to free up resources to focus on tasks that require an onsite presence and provide better customer service.
Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, today announced it has rolled out its Lease and Renewal Conversion Automation across Western Wealth Communities’ entire portfolio.
Even in the digital leasing environment of today, prospects still desire authentic human connection. While high-performing leasing teams do deliver exceptional customer service, their customer engagement recipe has a secret sauce—automation technology.
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it.
Onsite associates have a full plate when it comes to their daily duties, and nearly every associate has experienced the time-consuming tasks involved with the leasing process. But with a rapid influx of modern tech tools available for onsite associates, the leasing of today is more streamlined than ever before.
The top storylines in multifamily this week are automation and leasing teams, garden-style communities, enhancing the leasing process, multifamily investment, and rent delinquency.
The top storylines in multifamily this week are leasing automation, the multifamily pipeline, preferred amenities, rent growth slows, hot markets in 2022, and pet tech.
With 2020 firmly behind us, apartment owners and operators have reasons to be optimistic about the road ahead. The pandemic has undeniably presented major economic challenges for many, but the average credit score in the U.S. increased by 1% in 2020, according to Experian.
The global pandemic drastically altered the way people live their lives virtually overnight. But after everyone got past the immediate shock and exasperation of staying home, society began to adjust. Most notably, self-service appears to be here to stay, embracing a remote lifestyle.
Renters have been steadily morphing toward an offsite approach in which they seek to gather as much information about an apartment community as they can before visiting in person. Developed effectively, tech-based leasing solutions should be mutually beneficial for prospects and the apartment operator.