All the multifamily news you need
The front door has become the new point of sale, and e-commerce has experienced unwavering growth. Multifamily communities face an unprecedented challenge. The once-simple task of receiving a package has transformed into a complex logistical operation that can overwhelm onsite teams and diminish the resident experience.
The top storylines in multifamily this week are high-speed internet and reliable cell reception, mystery shopping, fall package surge, finding lost pets, managed WiFi, marketing's growing influence in decision-making, Sun Belt growth and how the potential Fed rate cut will affect multifamily.
Mystery shopping has existed since the 1940s, but, even after 80 years, its presence in the multifamily industry remains underutilized. Mystery shopping can be an excellent tool for ascertaining the customer experience and the effectiveness of on-site teams, as well as a way to assess the digital aspects…
The top storylines in multifamily this week are overcoming outsourcing fears, investment properties, parking problems and reputation, creating excellent customer experiences, lower energy consumption, marketing data points, top cities for job growth and when demolitions gain favor over conversions.
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.