All the multifamily news you need
Leasing has always been a complex and dynamic journey. Now, the immersive digital components required for modern leasing and touring have augmented the intricacies of those processes—particularly when it comes to apartment websites.
The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.
With 79% of residents making leasing decisions based on ratings and reviews, ORM significantly impacts property performance and brand visibility. Julia Crawford, Senior Vice President of Product Management at Grace Hill, discusses the top considerations for every ORM strategy.
The top storylines in multifamily this week are going paperless, helping independent rental owners, challenging assumptions about operations, EVs and convenience, humanizing content, HUD warning about AI, Connexus's new president and COO, Buckingham's new EVP and squatters legislation.
In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.
The top storylines in multifamily this week are maintenance at pet-friendly communities, what today's residents want, flex rentals boosting cash flow, connectivity, mapping technology, digital retrofitting, Stevie Awards, Apartmentalize and a hard landing for the economy becomes more real.
While convenient, self-guided tours have uncovered new challenges for prospects when it comes to navigating the community grounds. To help prospects be more comfortable touring a community, operators have engaged new interactive mapping technologies.
The top storylines in multifamily this week are modern amenities, celebrating teams, best practices for resident bullying, digital infrastructure, centralization, job growth boost optimism, multifamily housing playing a bigger role and apartment starts drop 43% from 2023.