by Julia Crawford
Maintaining a strong online reputation is crucial for multifamily properties. With 79% of residents making leasing decisions based on ratings and reviews, online reputation management (ORM) significantly impacts property performance and brand visibility. Negative online reviews are a major pain point, affecting occupancy rates, revenue, and brand perception. Efficiently managing scattered feedback across multiple platforms is time-consuming, and unanswered reviews can harm a property’s reputation.
A positive reputation builds trust and influences decisions, directly impacting lease conversions and resident satisfaction. Julia Crawford, Senior Vice President of Product Management at Grace Hill, discusses the top considerations for every ORM strategy.
Read Julia Crawford’s article in Rental Housing Journal.