Leasing

As the lines between apartments and hotels become increasingly blurred, some owner-operators are leaping forward by offering properties with resort-class perks. Amenities such as concierge service, housekeeping, coffee service and more are beginning to make an appearance in multifamily communities.

The prospect journey has morphed, contorted, and then changed even more over the past decade. It has shifted pronouncedly even when just considering the past few years. Odds are the journey will shift even further within another five years.

It would be fair to surmise that most operators will elect to automate their renewal processes within the next five years. It is still a new concept in the industry, however, and many properties remain stuck using the cumbersome manual process that often leaves both residents and onsite…

Rent. today announced another transformative addition to its RentMarketplace. listings product. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team.

The top storylines in multifamily this week are assistance animals, corporate wellness, hotel-style amenities, development technology, proptech, online reviews, homeownership drops, mental health construction and why the future of multifamily is in good hands.

The top storylines in multifamily this week are ESG reporting, pet-centric amenities, combatting rent growth loss with revenue recovery, pet tech, selecting proptech, ChatGPT and real estate, the dying American Dream, popular amenities and government lending.

Rent., today announced a landmark enhancement to listings on its RentMarketplace. network of sites. Rent. is the first in the multifamily industry to provide a cinematic bird's-eye view of communities and their surrounding areas nationwide, utilizing Google’s innovative Aerial View product.

Imagine how an apartment resident would respond if their community suddenly suspended its traditional morning coffee service at their leasing office. Lisa Tully-Tavian, CMO at Sentral, said for residents who chose not to renew, halting the free coffee was on the list.