by Paul Willis

The prospect journey has morphed, contorted, and then changed even more over the past decade. It has shifted pronouncedly even when just considering the past few years. Odds are the journey will shift even further within another five years.

While some form of online research has long been part of the home-search process, the traditional mold of prospects visiting an apartment community and meeting with the on-site team before signing a lease only happens some of the time now. Essentially, prospects want leasing experiences that mirror other facets of a fast-paced digital-centric world. 

Read Paul Willis’ article in the Multifamily Executive.