by Richard Berger

Imagine how an apartment resident would respond if their community suddenly suspended its traditional morning coffee service at their leasing office. Or if they suddenly stopped putting out Oreo cookies as a treat.Sometimes it’s a head-scratcher when it comes to apartment operators’ attempts – or lack thereof – to keep their tenants happy. A $3 item for renters out of pocket at Starbucks costs the community far less to provide that great perk.

Lisa Tully-Tavian, Chief Marketing Officer at Sentral, said when she was reviewing comments from residents who chose not to renew, halting the free coffee was on the list.

Read Richard Berger’s article in GlobeSt.