The generation of additional funds is invaluable, as the proceeds can be used to make capital improvements, invest in technology and bolster onsite training processes. But any fees charged beyond rent must genuinely add value for residents and not give them the perception they are being price gouged.
Build a Better Leasing Experience with Centralization and Technology
Most operators agree it means moving tasks and processes from onsite to other people, regardless of location, that are specialized in specific processes or customer touchpoints. This allows operators to free up resources to focus on tasks that require an onsite presence and provide better customer service.
Industry Trends Report | Week of September 12
The top storylines in multifamily this week are successful onboarding of new employees, business intelligence adoption, plotting a career path in multifamily, boosting property value via water and energy efficiency, increasing labor costs and attracting aging millennials.
Industry Trends Report | Week of September 5
The top storylines in multifamily this week are DCFCs and solutions for EV charging, employing a data steward, brand style guides for multifamily, women in commercial real estate, rent control measures continue across the nation and using automation for prospect engagement.
Modernizing Prospect Engagement Strategies With Automation
Renters these days have a need for immediacy. While leasing teams have a variety of prospect engagement strategies, many operators are looking to incorporate tactics that provide an immediate response to prospects and create a seamless and consistent line of communication.
Industry Trends Report | Week of August 29
The top storylines in multifamily this week are changing resident lifestyles, balancing proptech and people, celebrating fall with residents, opportunities beyond the Sun Belt, is adaptive reuse the next big thing and pet waste harms maintenance efficiency.
The PropTech Balancing Act: Advanced Tech in a Human World
The high-level objectives in the multifamily industry are relatively straightforward—to cultivate an enjoyable prospect and resident experience while ensuring that on-site teams are equipped with the tools and guidance to be as efficient as possible.
Unscooped Pet Waste is Stifling Maintenance Teams Efficiency
Relying on maintenance teams to remedy the unscooped pet waste problem is no longer a feasible option. In fact, utilizing maintenance teams to pick up waste is most likely costing operators valuable time, equating to a substantial loss in revenue.
Industry Trends Report | Week of August 22
The top storylines in multifamily this week are utilizing technology for renters insurance compliance, quiet quitting, boosting fitness center usage, record apartment construction in 2022, supply chain issues subsiding and the growing Sun Belt market.
Adapting to Changing Resident Lifestyles
The largest shift the industry is experiencing is that residents’ expectations are elevating. Since the pandemic, they have gained a larger appreciation for remaining within their own neighborhood and have an increased desire to stay home—whether or not they work from home.