INDUSTRY NEWS
Berit Tomten Named a 2025 Woman of Influence by GlobeSt.
by Paul Willis
Hamilton Zanze announced that Berit Tomten, the company’s senior director of project management, was honored as a member of GlobeSt.’s 2025 Women of Influence in the Corporate Real Estate Executive category. Tomten leads capital projects, overseeing budget, quality, design and sustainability for the firm’s national multifamily portfolio. She was praised for her hands-on leadership, creativity and strategic solutions in the industry.
Read the article in The Multifamily Journal
5 Reasons Multifamily Is an Anchor in Turbulent Times
by David Nelson
Amid 2025’s economic turbulence and ongoing uncertainties, investors are increasingly turning to multifamily properties as a stable, reliable asset. With new supply shrinking and homeownership remaining costly, renting is a popular lifestyle choice for many. Multifamily acts as an inflation hedge, bolstering investment portfolios.
Multifamily Underwriting Metrics Improve as Sentiment Shifts
by Erik Sherman
CBRE Research reports Q2 2025 saw modest improvements in multifamily underwriting, including core cap rates slipping to 4.75% (from 4.81%) and exit rates to 4.95%, widening spreads, while core IRR targets edged up to 7.70%. In terms of value-add, the going-in rate fell to 5.20% with an exit rate of 4.96%.
THOUGHT LEADERSHIP
Increasing Resident Satisfaction Through Pets
by David Stunja
Multifamily operators are leveraging pet-friendly policies to boost resident satisfaction and retention. Amenities like dog parks, pet-waste stations and pet-centered events foster community, while streamlined pet-screening processes reduce friction for applicants. Success hinges on consistent communication, including clearly explaining rules, amenities and updates to keep pet owners informed and engaged.
The Consumer Review Fairness Act and Its Marketplace Impact
by Denise Holliday
The Consumer Review Fairness Act (CRFA), signed into law in 2016, bans non-disparagement clauses in form contracts, empowering renters to share honest feedback without fear of retaliation. This shift boosts transparency and trust in the rental marketplace. By removing gag provisions, residents can freely express opinions, which incentivizes operators.
Mixed-Use Meeting Gen Z’s Demand for Connected Living
by Todd Hornback
Despite initial challenges, Gen Z and younger millennials are influencing the housing market with new priorities. They prefer walkable neighborhoods rich in personality, connection and access to retail, dining, green spaces, wellness and coworking areas. This shift leads developers to create vibrant communities focused on building relationships.
MULTIFAMILY TECHNOLOGY
Here’s the ROI We’re Not Talking About
by Tiffany De Alva
The latest episode of Tiff Talks Tech delves into the often-overlooked aspects of return on investment (ROI) in multifamily marketing. While traditional metrics like lead generation and lease conversions are crucial, the importance of intangible returns such as brand trust, team morale and long-term growth is also important. These factors, though not immediately quantifiable, still play a significant role in shaping a brand’s reputation and operational success.
5 Must-Know Social Media Metrics for Multifamily Success
by Sarah Lukemire
To succeed in multifamily social media marketing, marketers must focus on meaningful metrics beyond likes and followers. Tracking reach and impressions to understand content visibility, monitoring for audience relevance and measuring engagement through comments, shares and saves are key to success.
The Impact of Smart Energy Management
by Alex Young
A recent white paper from Parks Associates, in partnership with SmartRent, explores how smart energy and water systems can reduce costs and attract residents in the multifamily sector. With average electricity costs rising 32% since 2020, implementing smart thermostats, lighting controls and leak detectors has led to 18–19% cost reductions.