All the multifamily news you need
As properties clamor to meet prospects in their comfort zone, an often-overlooked component is that of generational preferences. To be fair, the industry hasn’t purely disregarded the topic, as it readily acknowledges that the types of communication preferences might vary.
To truly optimize their retention performance in both strong and softer markets, multifamily companies need to understand all the nuances and unique factors surrounding a resident’s renewal decision and build their procedures and tech stack accordingly.
The top storylines in multifamily this week are the prospect journey, hurricane preparation, dog breed myths, incentive optimization, rental property tours, pet proptech, providing the human connection, mental health issues increasing in multifamily and the effect of student debt on leasing.
Just as frustrating as their consequences is the fact that these bans are based on the myth that certain breeds are inherently dangerous. That’s right: When you take the time to investigate the matter, you’ll see that breed bans are built on a foundation of sand.
Forward-thinking operators are tapping into technology-powered incentive optimization, such as cash back for renters who pay their rent on time. These tools garner higher resident engagement while empowering them to establish financial security.
While apartment communities stand ready and willing to do all they can to provide welcoming environments for residents and their assistance animals, there’s no getting around the fact that these animals can present some challenges.
The Circa rent app helps properties put their best foot forward to residents with payment automation and flexible rent installments. Circa also reports on-time payments to the major US credit bureaus to help residents build stronger financial track records and higher credit scores.
A community’s maintenance team is the central component to keeping the property operating at peak performance. Ensuring that a community’s maintenance operations continuously run smoothly requires a robust commitment to ongoing training and support.